IN PARTNERSHIP WITH
One of the ways we’re empowering women and non-binary people in our industry is through You Should Know Her, a multiplatform series to highlight women working behind-the-scenes to make Broadway happen.
On Women’s Equality Day 2024, we launched an exciting new partnership with Broadway News to amplify the You Should Know Her series.
Past Events
YSKH Panel: A Cross Generational Conversation
BWA and grapevine pr co-founder Molly Barnett moderated a lively discussion with Gen Z, Millennials, Gen X, and Boomers on their experiences on the business side of Broadway. The panel featured Abri Berg (General Management Assistant, 321 Theatrical Management), Sarah Hutton (Senior Director, Client Development, Ticketmaster), Deeksha Gaur (Executive Director, TDF), and Sue Frost (Producer, Junkyard Dog Productions), who shared their unique perspectives and insights.
Event Space Sponsored by Museum of Broadway
Photo credit: Heather Gershonowitz
YSKH Panel: Women Building A More Accessible Broadway
BWA Co-Founder (and Audience Rewards Executive Vice President) Katie Dalton moderated a conversation about theater and accessibility. Panelists included Sarah Hom (Director of Audience Services, Roundabout Theatre Company), Sarah Kenny (Senior Manager of Education, Access, & Inclusion for Disney Theatrical Group) and Becky Leifman (Executive Director, CO/LAB Theater Group), offered their personal and professional insights and expertise on making the industry more welcoming to disabled audiences, staff, and artists, and the resources available for all of us to build awareness and support these efforts.
Event Space Sponsored by The Shubert Organization
Photo credit: Rebecca Michaelson
YSKH Panel: Shaping Broadway’s Public Persona
One of the most critical roles in theater is shaping the public perception of Broadway shows and attracting audiences. The BWA hosted a panel with women whose creativity and strategic thinking have been essential to the success of Broadway. From their groundbreaking work to modern-day efforts, this conversation features the work of marketers, publicists, photographers, journalists, and content creators working in the theater. Panelists included Irene Gandy (publicist and producer), Sara Krulwich (photographer, @nytimes), Diep Tran (Editor-in-Chief, @playbill), and Tina Wargo (Senior Social Media Manager, @TodayTix), and moderated by BWA co-founder Diana Salameh (VP, Brand Integration, @serinocoyne).
Event Space Sponsored by iHeartRadio
Photo credit: Rebecca Michaelson