One of the most critical roles in theater is shaping the public perception of Broadway shows and attracting audiences. Join us for our first You Should Know Her in-person event with women whose creativity and strategic thinking have been essential to the success of Broadway. From their groundbreaking work to modern-day efforts, this conversation features the work of marketers, publicists, photographers, journalists, and content creators working in the theater.

Panelists include Irene Gandy (publicist and producer), Sara Krulwich (photographer, The New York Times), Diep Tran (Editor-in-Chief, Playbill), and Tina Wargo (Senior Social Media Manager, TodayTix), and will be moderated by BWA co-founder Diana Salameh (VP, Brand Integration, Serino Coyne).